Overview
The Zari Zardozi craft of Lucknow have a big potential to develop a new range of Zari Zardozi craft based Products. As per present scenario craftsmen are engaged with the traditional methods and techniques of craftsmanship for the livelihood. Due to lack of awareness most of the craftsmen ventured into other business area, leaving behind the traditional craft. The workshop module will help in develop certain strength towards new product development through design thinking, market trends, user research, brand and packaging.
The design process insights are following:
Design Thinking:
The approach would be to commence with a basic level of brainstorming. Based on it we will come-up with relevant keywords and how to use these keyword-as inspiration to convert it as in product form
Market Trends:
The session would include visits to the market. Here participants will be aware with local market trends such as, What kind of products are in trends in the market. Also one session would be an international craft product market in terms of material, look & feel and its packaging. Here the participants will understand how it differs from the local market trends.
User Research:
During the market survey we will observe the end user perception. What kind of mind set they have for present scenario product and what kind of new product they are looking. So that feedback we can apply in new product development.
Packaging:
During the market survey we will observe present scenario product packaging also. How can we improve the packaging form and its look & feel.
Target Audience:
Practicing crafts person, family of craftsperson, creative entrepreneurs who are interested & connected from this craft. Up to 25 participants can participate / enrolled on the workshop.
Aims and Objectives
The workshop participants will learn to apply this new set of skills towards new craft product development.
Design Thinking:
The participant will be able to brainstorm on relevant craft area keywords thinking. How they will take inspiration through these keywords. They will be able to connect basic design thinking such as Keywords- Selected words- inspiration- Form manipulation-Ideas/concepts-Prototype/Final Product.
Market, Trends & User Research:
With the help of this tools, they will be able to think and visualize market trends locally and globally based on consumer preferences.
Concept Ideation :
The concept ideation will give them a better understanding of following a process from inspiration to concepts through a medium of doodles and sketches.
Prototype / Execution :
At this phase the participants form will start the execution of prototype on the existing machines / tools or if required will rent the machines for product prototyping.
Workshop Structure
The workshop structure is based on design thinking towards new product development. The workshop would ensure a better understanding of the opportunities and scope to participant the workshop would ensure a better understanding of the opportunities and scope to participant. The workshop will help the participants to learn the transition of product development from traditional to contemporary concepts.
Structure:
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Workshop Title
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Marble Inlay Craft Workshop
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Location
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Agra
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Budget
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5,62,375
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Duration
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3 Months
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First 15 days of 1st Month
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Pre Market Survey
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2 Months (50 days)
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Workshop / Artisans
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Last 15 days of 3rd Month
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Post Market Survey
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Number of Prototypes
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2 set of 10 = 20
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Some of the key aspects of the workshop are
- Metal ware craft workshop will be hinged on locally relevant craft and craft person.
- The workshop is integrated with UPID
- Opportunities would be created for design / craft entrepreneurs, to understand and create business proposals based on existing craft skills
- Hindi will be the main medium of instruction.
Methodology :
The sessions would be imparted through lecture presentations. It would be design thinking, market awareness globally, branding, packaging, conceptualization & product development.
During the workshop if required we will invite and facilitate meaningful interactions with some of the best creative expertise.
The learning highlights would be :
- The participants would be required to learn through the workshop.
- End of the workshop they will present their thought process.
- The participants would be mentored by the expertise.
- The participants would get regular feedback on their ideas & the project plan.
Workshop Duration :
The Marble Inlay work workshop duration would be 3 Months.