Specific syllabus or course content in terms of inputs, individual/group tasks and assignments will be worked out by the UPID faculty with the help of subject experts/ visiting faculty. An indicative list of courses is as below :
SEMESTER I
Course 001 : Introduction to Indian Crafts
Weeks: 4
Category: Theory
Relevance:
Introduction to the rich Indian crafts heritage, and the issues and concerns of the crafts sector will enable a student of crafts design to understand design from the perspective of the crafts sector.
Objectives:
- To develop an understanding of the traditional Indian crafts.
- To understand how diverse regional styles in the use of colour, form, materials and techniques contribute to India’s rich cultural heritage.
- To understand the contribution of the crafts sector to the socio- cultural and economic development of India.
- In the context of the above, to develop an understanding of the crafts sector in Uttar Pradesh.
Course Content:
- A brief history of Indian crafts traditions.
- History of the crafts sector in Uttar Pradesh.
- Study of materials and techniques used commonly by the crafts sector, notably in Uttar Pradesh.
- Overview of design intervention for the crafts sector.
Methodology:
- Lectures, presentations and discussions.
- Self-study.
- Field visits to crafts centers.
Course 002 : Design Drawing (Nature)
Weeks: 4
Category: Skill
Relevance:
This course helps to develop keen observation, perception and representation.
Objectives:
- To develop the ability to observe and improve the perception of images.
- To develop the ability to visualize and represent images, ideas and concepts.
- To use drawing as a tool for developing and communicating ideas.
- To improve hand-eye coordination through use of pencils and other instruments of drawing.
- To develop an understanding of the basics of drawing and inculcate skills in drawing with instruments.
- To appreciate geometric patterns in nature.
Course Content:
- Movement of fingers, elbows and arms while drawing.
- Use of different grades of pencil.
- Representation of textures.
- Freehand plotting and layout.
- Idea sketches.
- Understanding of depth, light and shade.
- Simple perspective study of interior and exterior spaces.
Methodology:
- Demonstrations, lectures and discussions.
- Group presentations.
Course 003. Elements of Design
Weeks: 3
Category: Studio
Relevance:
This course is essential for an understanding for the basics of visual language, as a prerequisite to the understanding of composition and form.
Objectives:
- To give students a broad overview of the different aspects of design.
- To familiarize students with the principles of design such as rhythm, balance, proportion, harmony, etc.
- To help the students understand the basics of visual language.
Course Content:
- Introduction to the elements of design.
- Introduction to the process of idea generation.
- Introduction to the basics of visual elements.
- Understanding of dots and lines as articulators of basic shapes.
Methodology:
- Lectures and presentations.
- Short assignments.
- Group discussions.
Course 004 : Colour and Composition
Weeks: 5
Category: Studio
Relevance:
This course introduces design students to the complexities of colour and its interaction with form.
Objectives:
- To familiarize the students with the science and language of colour.
- To develop an understanding of the cultural, psychological, sociological, and geographical context of colour.
- To develop skills in the appropriate use of colour as a tool for effective communication.
- To familiarize students with the tools for colour application.
Course Content:
- The theory of colour, primary and secondary colours.
- The psychology of colour.
- Colour contrast, colour mixing, colour wheel, colour sphere.
- Colour harmony, colour and space, colour and form.
- Colour in art and craft.
- Conscious applications of colour.
Methodology:
- Lectures and presentations.
- Assignments.
- Group discussions.
Course 005 : Introduction to Computer Applications
Weeks: 2
Category: Skill
Relevance:
This course is important for students to gain elementary knowledge of computer applications.
Objectives:
To familiarize the students with the basics of computer applications as a pre-requisite to the courses in Computer Aided Design (CAD) tools.
Course Content:
- An overview of basic computer skills in software such as Corel Draw, Photoshop, Macromedia Flash, etc.
Methodology:
- Demonstrations.
- Individual assignments.
SEMESTER II
Course 006 : Design Drawing (Human Figure)
Weeks: 4
Category: Skill
Relevance:
This course is essential for students to visualize and represent human images.
Objectives:
- To develop the ability to observe and improve perception of human images.
- To develop the ability to visualize and represent human images.
- To understand the interaction of human beings in relation with the environment.
- To strengthen drawing skills acquired in Semester I.
Course Content:
- Form and proportions of the human body.
- Sketching of the human form to enhance observation.
- Human activity patterns and actions.
- Complex perspective study of interior and exterior spaces.
- Dimensional solids and objects.
Methodology:
- Demonstrations, lectures and discussions.
- Group presentations.
- Sketching.
Course 007 : Photography
Weeks: 3
Category: Skill
Relevance:
This course helps students to learn the medium of photography as a means of recording and communication.
Objectives:
- To develop the skills of photography as a creative form of communication.
- To understand the elements of texture, light, form and space as constituents of picture composition.
- To develop skills in darkroom image processing.
- To develop skills in digital image processing.
- To expose students to the usage of photography as a tool for documentation.
Course Content:
- Introduction to black & white photography.
- Basics of black & white processing and printing.
- Introduction to colour photography.
- Basics of colour processing and printing.
- Fundamentals of digital image making.
- Shooting, editing and refinement of images.
Methodology:
- Demonstrations.
- Individual and group assignments.
Course 008 : Fundamentals of Management
Weeks: 2
Category: Theory
Relevance:
This course enables students to understand the fundamental principles of management and their relevance for successful design entrepreneurship.
Objectives:
- To understand the fundamentals of market and business processes.
- To understand the market realities and the business practices followed by the crafts sector.
- To understand the basic principles of management.
- To understand the role of design in promoting markets for the crafts sector.
Course Content:
- Introduction to the principles of management.
- Introduction to marketing.
- Introduction to principles of self-management.
Methodology:
- Audio-visual presentations.
- Lectures, demonstrations and field visits.
- Assignments, presentations and group discussions.
- Discussions on case studies
Course 009 : Computer Aided Design (CAD-I)
Weeks: 2
Category: Studio
Relevance:
This course equips students with skills to develop prototypes of crafts products using computer software.
Objectives:
- To introduce students to Computer Aided Design tools for the development of 3-D prototypes of products.
Course Content:
- Principles of modeling.
- Creation of product drawing from 3-D models.
- Use of CAD tools in the design process from creating underlays to final mechanical drawings.
Methodology:
- Demonstrations.
- Individual assignments.
Course 010 : Analytical & Isometric Drawing
Weeks: 4
Category: Skill
Relevance:
This course helps students to understand the concepts of coordinates, lines and planes.
Objectives:
- To understand the principles of isometric drawing.
- To understand the concepts of coordinates, lines and planes and contours.
- To develop an analytical attitude towards form and structure.
- To develop the ability to communicate ideas through isometric representations.
- To use isometric drawing as a tool for visualizing 3-D forms.
Course Content:
- Basic exercises to explore the concepts of a dot, line and the angles for hand-eye coordination.
- Concept of grid and coordinates for generating 3D forms in isometric shapes.
- Concepts of orthography and orthographical proportions.
- Concept of compound curves.
- Drawing objects that characterize the human environment, with single and compound curves.
Methodology:
- Demonstrations, lectures and discussions.
- Group presentations.
Course 011 : Materials & Skills Workshop - I
Weeks: 4
Category: Studio
Relevance:
This course helps students to work with materials, machines and tools required for developing crafts products.
Objectives:
- To expose students to a range of materials such as metal, wood, ceramic, stone, textiles, etc. commonly used in the manufacture of crafts.
- To develop an understanding of materials, their characteristics, possibilities and limitations.
- To equip students with the basic skills required to use materials and tools essential for the fabrication of models and prototypes.
- To develop the ability to make models using a variety of materials.
- To develop confidence to use different hand tools and machine tools for making models.
Course Content:
- Precision exercises using different materials.
- Fabrication of simple models using different materials.
- Tool operations.
Methodology:
- Lectures and demonstrations.
- Assignments.
- Group Discussions.
SEMESTER III
Course 012 : Design Visualization
Weeks: 4
Category: Studio
Relevance:
This course enables students to appreciate form, structure and patterns in nature and explore hidden structure and properties of form and space.
Objectives:
- Understand the environment and interaction of human beings in relation to the environment.
- To visualize the environment and communicate ideas through sketching and drawing.
- To refine drawing skills acquired in the previous semesters
and apply them to communicate effectively.
Course Content:
- Dimensional solids and objects.
- One-point and two-point perspectives of interior and exterior spaces.
- Study of human form and its proportions.
Methodology :
- Demonstrations, lectures.
- Outdoor sketching.
- Presentations.
Course 013 : Computer Aided Design (CAD-II)
Weeks: 2
Category: Studio
Relevance:
This course helps to strengthen and refine skills acquired in the previous semester.
Objectives:
- To develop skills in Computer Aided Design tools for the development of 3-D prototypes of products, acquired in the previous semester.
Course Content:
- Use of CAD tools for advanced visualization.
- Basics of rendering.
- Creation of 3D models.
Methodology:
- Demonstrations.
- Individual assignments
Course 014 : Materials & Skills Workshop - II
Weeks: 4
Category: Studio
Relevance:
This course is essential for students to refine their dexterity with materials, tools and machines.
Objectives:
- To further develop skills acquired in the previous semester in the use of materials and tools.
- To develop the ability to make models using a variety of materials.
- To develop the confidence to use different hand tools and machine tools for making models.
Course Content:
- Precision exercises using different materials.
- Fabrication of complex models using different materials.
- Tool operations.
Methodology:
- Lectures and demonstrations.
- Assignments in 2D and 3D model making.
- Group Discussions.
Course 015 : Craft Documentation
Weeks: 9
Category: Research
Relevance:
This course is essential for students to get a first-hand feel of the crafts sector, understand its strengths and weaknesses, and develop an understanding of the role of design in the context.
Objectives:
- To understand the rich crafts heritage of Uttar Pradesh.
- To understand the gamut of crafts activity and the role of design in sustaining and promoting crafts industry.
- To understand the traditional crafts techniques and how they can be assimilated into modern applications.
- To record data about the crafts and crafts communities in Uttar Pradesh and establish an interaction with them.
Course Content:
- In-depth study and documentation of a particular craft and crafts community with special reference to evolution of the craft, traditional methods of design and production, materials used, market linkages, socio-cultural and economic dynamics influencing the crafts communities, etc.
- Collection of data in written and visual form.
- Close interaction with crafts communities.
- Presentation of individual insights.
Methodology:
- Field visits
- Lectures and presentations
- Group discussions
SEMESTER IV
Course 016 : Design Workshop I – Soft Materials
Weeks: 4
Category: Studio
Relevance:
Design Workshops give an opportunity to the students to work with soft materials and apply knowledge of design to experiment and develop prototypes.
Objectives:
- To understand the usage of soft materials such as textiles, paper, fibre, etc. in the design and production of crafts.
- To introduce students to the emerging trends in the usage of soft materials.
- To apply knowledge of design to experiment with soft materials.
- To develop concepts and transform them into prototypes using soft materials.
- To work in collaboration with practicing artisans and provide them with innovative design inputs.
Course Content:
- Collaborative tasks for practicing artisans and design students in the area of:
- Exploration of soft materials.
- Development of new concepts.
- Transformation of concepts into prototypes.
Methodology:
- Lectures / demonstrations on emerging design trends in the use of soft materials.
- Design projects / assignments under supervision of expert faculty.
- Discussions and feedback.
Course 017 : Design Workshop II – Wood
Weeks: 4
Category: Studio
Relevance:
Design Workshops give an opportunity to the students to work with wood as material and apply knowledge of design to experiment and develop prototypes.
Objectives:
- To understand the usage of wood in the design and production of crafts.
- To introduce students to the emerging trends in the usage of wood as a craft material.
- To apply knowledge of design to experiment with wood as material.
- To develop concepts and transform them into prototypes using wood.
- To work in collaboration with practicing artisans and provide them with innovative design inputs.
Course Content:
- Collaborative tasks for practicing artisans and design students in the area of:
- Exploration of wood as materials.
- Development of new concepts.
- Transformation of concepts into prototypes.
Methodology:
- Lectures / demonstrations on emerging design trends in the use of wood.
- Design projects / assignments under supervision of expert faculty.
- Discussions and feedback.
Course 018 : Design Workshop III – Metals
Weeks: 4
Category: Studio
Relevance:
Design Workshops give an opportunity to the students to work with metals and apply knowledge of design to experiment and develop prototypes.
Objectives:
- To understand the usage of metals in the design and production of crafts.
- To introduce students to the emerging trends in the usage of metals in crafts.
- To apply knowledge of design to experiment with metals.
- To develop concepts and transform them into prototypes using metals.
- To work in collaboration with practicing artisans and provide them with innovative design inputs.
Course Content:
- Collaborative tasks for practicing artisans and design students in the area of:
- Exploration of metals.
- Development of new concepts.
- Transformation of concepts into prototypes.
Methodology:
- Lectures / demonstrations on emerging design trends in the use of metals.
- Design projects / assignments under supervision of expert faculty.
- Discussions and feedback
Course 019 : Design Workshop IV -Ceramic/Glass/Terracotta
Weeks: 4
Category: Studio
Relevance:
Design Workshops give an opportunity to the students to work with a Ceramic/Glass/Terracotta and apply knowledge of design to experiment and develop prototypes.
Objectives:
- To understand the usage of ceramics, glass and terracotta in the design and production of crafts.
- To introduce students to the emerging trends in the usage of materials such as ceramics, glass and terracotta.
- To apply knowledge of design to experiment with ceramic and glass as material.
- To develop concepts and transform them into prototypes using ceramics, glass and terracotta.
- To work in collaboration with practicing artisans and provide them with innovative design inputs.
Course Content:
- Collaborative tasks for practicing artisans and design students in the area of:
- Exploration of ceramics, glass and terracotta as materials.
- Development of new concepts.
- Transformation of concepts into prototypes.
Methodology:
- Lectures / demonstrations on emerging design trends in the use of ceramics, glass and terracotta.
- Design projects / assignments under supervision of expert faculty.
- Discussions and feedback.
Course 20 : Introduction to Entrepreneurship
Weeks: 3
Category: Theory
Relevance:
This course is essential to orient students of crafts design to take up design entrepreneurship.
Objectives:
- To inculcate the spirit of ‘Entrepreneurship’ among students of crafts design.
- To promote among students of design the suitability of micro enterprises at rural level.
- To introduce students to the need for development of managerial capabilities for successful management of crafts practice.
- To disseminate knowledge about entrepreneurial theory and practice.
- To develop among design students an entrepreneurial and professional mindset.
Course Content:
- Concept of entrepreneurship and enterprise.
- Relevance of entrepreneurship in the crafts sector.
- Study and evaluation of existing patterns of enterprise among craftsmen.
Methodology:
- Lectures, discussions, audio-visuals.
- Interaction with successful crafts-entrepreneurs.
- Assignments.
- Field visits.
SEMESTER V
Course 021 : Ornamentation Techniques
Weeks: 4
Category: Studio
Relevance:
This course is essential to gain knowledge about the ways in crafts products can be made more attractive through surface ornamentation.
Objectives:
- To introduce students to the techniques of surface embellishment on different materials.
- To expose students to techniques of embellishment of crafts products through ornamentation.
- To study the function of crafts products and define the scope for ornamentation.
- To experiment in the use of different materials for ornamentation.
- To gain knowledge about ornamentation techniques for a diverse range of crafts products (such as metal based, stone based, wood based, ceramic or glass based, and textile based crafts.)
Course Content:
- Practical experience of ornamentation on different surfaces, using a variety of materials.
- Chiseling, carving, punching or inlay work on metal, wood or stone.
- Ornamentation of textile-based crafts products with beads, decorative interlacing, attractive floral or thematic motifs and geometric patterns.
Methodology:
- Demonstrations, presentations.
- Practical assignments.
- Group Discussions.
Course 022 : Market & Consumer Research
Weeks: 4
Category: Research
Relevance:
Knowledge of market and consumer research is essential for design entrepreneurs.
Objectives:
- To introduce students to the concept of Market and Consumer Research as an important part of business planning and strategy.
- To enable students to understand the importance of market structure, economic trends, technological advances, consumer preferences and such other factors that make up the business environment.
Course Content:
- Theory of Market & Consumer Research
- Understanding consumer decision process.
- Concept testing and demand estimation.
- Collection and evaluation of primary data.
Methodology:
- Lectures, discussions, audio-visuals.
- Interaction with successful crafts-entrepreneurs.
- Assignments.
Course 023 : Packaging & Branding
Weeks: 3
Category: Studio
Relevance:
Knowledge of packaging and branding is essential to market crafts products successfully.
Objectives:
- To introduce students to the concept of packaging and branding as important marketing tools.
- To introduce students to the art of presenting products in an attractive packaging and creating an attractive brand for a product.
- To educate students on the various aspects of presenting a product - the shape, size and appearance of the packaging, colour and design.
- To educate students in the task of choosing the right media to project the right message to potential customers.
- To train students to track the effectiveness of packaging, e.g. checking to see how many people can recall the advert and its message.
Course Content:
- Concepts of packaging and branding.
- Advertising and Marketing strategies.
- Packaging design.
- Packaging solutions for a crafts product.
- Evaluation of strategy.
Methodology:
- Lectures / Presentations
- Group discussions
- Individual and group assignments
Course 024 : Design Project I
Weeks: 8
Elective 1: Personal Accessories Elective 2: Home Accessories
Category: Project
Relevance:
The project tests the student’s ability to apply acquired skills.
Objectives:
- To apply the acquired knowledge to understand user needs and develop a simple product in any of the two fields.
- To develop proficiency in the use of market research data from the crafts sector to understand user needs.
- To develop proficiency in the generation of imaginative concepts suitable to the crafts sector.
Course Content:
- Collection and analysis of data on consumer preferences, availability of suitable alternatives, materials and processes, cost of production and marketing models.
- Study of available alternatives in the market.
- Definition of the problem statement.
- Generation of alternative concepts and validation of the concepts from the aspect of form and function.
- Evaluation of alternative concepts generated.
- Finalisation of one concept, with technical drawings and supporting documents on materials, processes and, functionality, and fabrication of a prototype.
Methodology:
- Collection and analysis of data.
- Lectures and group discussions.
- Documentation.
- Continuous feedback.
SEMESTER VI
Course 025 : Visual Merchandising
Weeks: 6
Category: Studio
Relevance:
This course helps students understand the role played by visual display as a part of the marketing strategy.
Objectives:
- To introduce students to the need for Visual Merchandising in the crafts sector, i.e., the art of presenting the crafts merchandise to the potential customers.
- To learn to establish linkage between craft design and marketing.
- To acquire skills to educate customers about the crafts products in an effective and creative way.
- To acquaint students with the art of presenting crafts merchandise in a 3D environment, to enable lasting impact and recall value.
- To train students to combine design aspects of crafts products and operation aspects of the crafts trade.
Course Content:
- The concept of Visual Merchandising.
- Basic working tools and skills related to VM.
- Display of crafts products in fairs/exhibitions or retail outlets.
Methodology:
- Lectures / Presentations
- Group discussions Individual and group assignments
Course 026 : Design Project II:
Weeks: 12
Development of crafts products for specific crafts clusters.
Category: Project
Relevance:
The performance of a student in this final course reflects his accomplishments as a student of crafts design.
Objectives:
- To undertake a real-life design project with crafts industry and apply learning gained as a crafts design student to real life situations.
- To demonstrate competence as practitioners of design in the crafts sector.
- To acquire vast knowledge about real life situations in crafts clusters and a holistic understanding about the role of design in the crafts industry.
Course Content:
- Working with any chosen crafts industry or cluster in the State of Uttar Pradesh.
- Analysis of real life issues and problems faced by that crafts industry or cluster.
- In the context of the above, design and develop suitable products for the crafts sector.
- Train crafts persons in the production of the products developed.
- Give suitable inputs in packaging, merchandising and marketing strategies to make design ideas commercially viable.
- Documentation of the entire process from data collection and analysis to testing of the product for commercial viability.
Methodology:
- Individual assignments in crafts industry.
- Inputs from crafts persons on materials, processes and commercial marketing of crafts.
- Inputs from Crafts Promotion Councils and such other institutions involved in the promotion of crafts.
- Regular discussions with the guide faculty and feedback.
- Presentation of design solutions generated for the crafts sector.