Post Graduate Diploma in Craft Entrepreneurship

In its glorious years the crafts had flourished due to patronage rather than the entrepreneurial skills of individuals and craft communities. However, with substantial changes in social and business environments, new approaches to entrepreneurship are required to rejuvenate the crafts sector. New profiles of stakeholders, emerging and global markets, composition of craft value chain, contemporary role of enterprises in paradigms of resources and opportunities for Indian crafts suggest a strong need to rediscover the crafts entrepreneurship within changing local and global scenarios.

Creative entrepreneurship based on resources of the cultural heritage has emerged as a modern and specialised field. It incorporates design thinking, cutting-edge skills, contemporaneous market intelligence, new technology and planned inflow of capital as well as other resources. With advent of Internet medium and with the rise of service sector, the entrepreneurial initiatives in this sector have increased multifold in recent times. Understanding and managing such factors in integrated fashion requires training and experience. There is no reputed academic programme available in India that deals exclusively with the entrepreneurship in the crafts sector. With large crafts resources available in the region, UPID can take the lead in offering a structured program in this domain.

The programme in craft entrepreneurship is developed keeping in mind the influential role that entrepreneurial initiatives play in the craft ecosystem and for the inclinations of young graduates, diploma pass outs, professionals and the craftspeople. A full time senior faculty member shall lead the programme. Master craftspeople, experts from industry and academia shall be invited to conduct specific courses throughout the programme. It is suggested to start this programme with a batch of 15 students.The number could be increased to 30 over next three to five years. Successful completion of the programme shall result in awarding a  diploma to the students. The programme will in due course strive to achieve recognition from the UP Board of Technical Education, Lucknow.

The classes shall be conducted at the UPID campus but students will have many field trips embedded in their assignments and projects. Need for specialized infrastructure and process knowhow to a specific craft may also require field visits.